Introduction
Weta365 is an AI video synthesis platform designed to help users quickly generate digital human videos, voiceovers, and virtual content. As AI technology became more complex, the original version of the software suffered from "feature bloat." The goal was to redesign the product, transitioning it from a complex, tool-oriented platform to a user-friendly creative workspace that makes AI accessible to both casual creators and enterprise clients.
Design Process
This Project experienced two weeks of the design process.
Discovery
Measuring Usability through Heuristic Evaluation
We performed a comprehensive audit of the original platform based on Jakob Nielsen's 10 Usability Heuristics. Each identified issue was then categorized using a 5 level severity rating to prioritize design efforts based on their impact on user success.
Competitor Analysis
We evaluated 10+ industry products to identify emerging trends in AI video synthesis. To gain more actionable insights, we shortlisted 6 usable platforms for a deep dive analysis, focusing on their task flows and feature structures.
Core Pain Points
Distilling our heuristic evaluation and user scenario analysis into four critical challenges:
Analysis User
Persona
To obtain authentic user insights, we conducted on-site research at the power station and studied the manual cleaning workflow of solar panels.
Ideate
Feature Structure Redesign
By reorganizing the Feature Structure around user intent, we minimized the learning curve and optimized the production efficiency.
Design Solutions
The Homepage
By prioritizing efficient access, we lowered the barrier to entry, allowing the AI to guide users from intent to execution.
Navigation Bar
Structured Creation Flow
Quick Creation Pathway
Quick Creation
Visual Identification
Brand standard colors are an important component of the corporate identity system. They are applied in all visual communication designs, utilizing the psychological visual reactions to colors to reflect the essential characteristics of the enterprise.
Componentize design for efficient output, enabling a focus on creative thinking and improved communication
Takeaways
